Digital technology adoption by microenterprises: Ethiopia report

The latest report from the After Access project looks at the critical role of microenterprises in fostering economic growth and inclusion in Ethiopia. Based on data collected from 499 microenterprises as part of the After Access surveys, this report unpacks the opportunities and barriers within Ethiopia’s digital economy.

Key findings reveal that while microenterprises are central to job creation, especially for women and underserved communities, significant challenges persist. These include limited internet access—95% of surveyed enterprises lacked connectivity—driven by affordability, inadequate infrastructure and low digital literacy. Notably, 63% of these microenterprises are female-owned, underscoring their importance in advancing gender equity and economic participation.

The report highlights the potential for digital technologies to transform microenterprises by enhancing productivity, resilience and market access. However, achieving this requires targeted interventions, such as expanding broadband infrastructure, reducing device costs and implementing comprehensive digital literacy programs.

The report offers actionable policy recommendations to bridge the digital divide and enable microenterprises to thrive in an increasingly digital economy. 

License: BY-NC-SA

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