Zara joined Research ICT Africa in February 2022 as the Research and Communications Coordinator. She has a wide background in supporting non-governmental organisations in South Africa with enhancing the visibility and impact of their work. Zara has a BA (majoring in Sociology and English) and a Masters in Public Sociology and Anthropology. Her Masters looked at how South African Muslim women Influencers use Instagram as a platform through which they perform authenticity in terms of their gendered, religious and cultural identities.
Zara also has experience in working in the Communication and Strategic Information Unit (CSI) and Multimedia Unit (MU) at Sonke Gender Justice. During her time at Sonke, Zara was involved in the development of a social media awareness campaign aimed at combatting gender-based violence. Her interests lie in the intersectionalities between gender, equality, ethics and accessibility to AI.