The following studies, “Mobile at the Base of the Pyramid,” were commissioned by infoDev, a global technology and innovation program at the World Bank. The study were carried out under the supervision of Maja Andjelkovic of infoDev and prepared by Research ICT Africa’s lead researchers, Steve Esselaar and Christoph Stork.
These reports were made possible by the support of the Swedish International Development Cooperation Agency.
These reports assess existing mobile application (app) business models targeted at, or suitable for, people living at the base of the pyramid (BoP).
The reports address specific pain points for app developers and provide practical, actionable advice. Their recommendations are specific to each of the four countries: Ghana, Mozambique, Nigeria, and Zambia.
Download the reports at the following links:
Esselaar, S. and Stork C. (2014). Mobile at the Base of the Pyramid: Ghana, Mozambique, Nigeria, Zambia
Esselaar, S. and Stork C. (2014). Mobile at the Base of the Pyramid: Zambia
Esselaar, S. and Stork C. (2014). Mobile at the Base of the Pyramid: Mozambique
Esselaar, S. and Stork C. (2014). Mobile at the Base of the Pyramid: Nigeria
Esselaar, S. and Stork C. (2014). Mobile at the Base of the Pyramid: Ghana
