South African data prices static for two years but consumers not flocking to cheapest product offering

  • The price of 1GB of data in South Africa from dominant operators has remained consistent at between R149 and R160 for 8 quarters.
  • Despite offering 1GB for R99, Telkom appears unable to exert pricing pressure on the other operators.
  • Innovative mobile bundles that offer more value for money, usually with large volume discounts, tend to have complex cost structures and conversion strategies.
  • Vodacom has the largest data revenue at R21 billion in 2017, while Cell C has managed to bring in R15 billion in the same period thanks to handsome data growth.

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