Rise of the underdogs – South Africa’s smaller operators increase contract values

A year on from the mid-contract price increases by Vodacom, MTN and Cell C that disgruntled many consumers, we reflect on the post-paid market in South Africa to see what has transpired.

In Q1 2016, the value offered by South Africa’s smaller operators has increased, most notably for Cell C and Me&You mobile. Smaller operators are tailoring their offers to increase consumer value.  The value offered by Vodacom and MTN has decreased and both, Vodacom and MTN have experienced a loss in postpaid subscribers – with MTN being affected more by subscriber migration.

Download the complete  Policy Brief No.1